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Articles
52 publications

Three roles people constantly confuse: the PM runs process and deadlines, the PO owns the product and priorities, the BA turns wishes into requirements. How they differ, where they overlap, which one your project needs, and how to present experience in these roles.

Why a site looks fine on a desktop and falls apart on a phone, what actually causes each symptom, how to test responsiveness yourself in ten minutes, and what to require from a specialist so it never happens.

The basic terms that keep coming up in conversations with developers: what a domain and hosting are and how they differ, why you need a CMS, how an API works, what Git and a repository are — and which credentials must end up in your hands.

How to tell a reasonable test task from free labor, which questions to ask before starting, how to do one so you win it, who owns the result, and how to decline without losing the project.

Why freelancing burns people out differently than employment, early signs that are easy to miss, how to plan workload with a buffer, how to smooth peak and dead months, and what to do once burnout has already happened.

When declining beats accepting, a four-part structure for a clean refusal, ready wording for the most common reasons, how to exit a project already underway, and why a good "no" often comes back as work later.

Why revisions become endless, how many rounds to include, where the line between a revision and a new task sits, how to structure approvals, and the exact wording that works when something is out of scope.

Ten points to settle before starting work: scope and boundaries, stages, payment and deposits, rights to the result, revisions, deadlines, scope changes and exit terms. With a ready email agreement template.

Three pricing models and when each works, how to derive your own minimum rate from real billable hours, how to estimate a project with a risk buffer, and how to state a price without apologizing for it.

Why a folder of files does not work, how to turn a text into a case study, what to do about NDAs and ghostwriting, how many pieces you need, and how a beginner can show their level with no paid work.

An acceptance procedure plus checklists for websites, design, video and copy: what to verify against the spec, what to test technically, which access and source files to collect, and how to give revisions properly.

Why a beautiful portfolio does not guarantee results, why the questions a specialist asks are the best signal, what to read in reviews, when a test task makes sense, and which red flags appear before you sign.